Point us at your YouTube, podcast, Substack, X. We turn it into a twin you work with daily, your audience can talk to, and partners can embed in their stack. WhatsApp, ChatGPT, your tools, theirs.
Have a discovery call with a CFO tomorrow. How would you open it?
Open with the cost they're already paying. "Most CFOs I talk to lose 6 to 8% on manual reconciliation. Not bad people, bad seams. Mind if I ask where yours sit?"
Anything I should NOT say?
Don't pitch the platform. CFOs hate platform talk. Pitch the seam.
94% voice match in blind tests · 1,247 questions answered last week · 3 needed the founder · 0% take rate, forever
You've recorded 200 hours of podcast, written 600 essays, taught 312 lessons. You answer the same DM forty times a week. You know the next question before they finish typing it.
Your back catalog is the moat.
It's also unpaid labour.
Founding price: $5,000. Doubles to $10,000 when the cohort closes. Builders, coaches, podcasters, B2B authorities. Combined audience: 4.2M.
Real creators. Real audiences. Twins shipping in May cohort.
You don't write a system prompt. You point us at what you've already made and we do the rest.
Drop your channels. YouTube, podcasts, Substack, X, anything you've ever published. We pull, transcribe, and structure the messy back catalog. We find the recurring language, strongest takes, and buried references. You don't write a system prompt.
We process every word you've published. Our team manually verifies and polishes each layer by hand: voice, opinions, frameworks, stories, refusals. We treat every twin like the only one we're building this month. Nothing ships from a black box.
You play with the first version. Drop us a note, a screenshot, a clip, anything that doesn't sound right. We act on it within hours, not days. We've thrown out builds and started over. Your time stays yours. Nothing ships until you say it sounds like you.
The loop: when your twin doesn't know something, it stops, asks wherever works best for you, and learns. Once you answer, the next thousand variants are handled forever.
Replying to questions is one thing your twin can do. It can also sell, license, draft, and run inside your tools. Anywhere your knowledge and voice would be valuable.
Charge what you want. Subscription, pay-per-message, one-off. WhatsApp + Telegram + your site. You set the price. You keep all of it.
B2B clients embed your twin in their Slack, Teams, or internal tools. Per-seat or per-call. Multi-year deals. Your knowledge as infrastructure.
Drafts the 90% you'd write the same way anyway. Sits inside your inbox, drafts replies in your voice, leaves the send button for you.
Newsletter outlines, threads, sales emails, briefings. All in your phrasing. You ship or edit. The blank-page tax goes to zero.
Most creators start with one and add the others as they go. You can run all three at once, or pick the one that fits your audience today.
Your twin works for you. Drafting, replying, prepping, running agentic tasks across your inbox and tools.
Your audience pays to talk to your twin directly. WhatsApp, Telegram, your site, ChatGPT, Claude. A new product line built on what you've already published.
License your twin to companies and audiences who embed it in their own products, agents and internal tools. Your knowledge as infrastructure.
Your audience doesn't want another login. Twinly meets them on the channels they already use every day, and inside the AI tools they already pay for.
Lives in the threads your audience already opens 80 times a day. You don't read the DM. Your twin does.
They're already paying OpenAI and Anthropic. Show up there, in your voice, for free. Audience never installs anything.
Joins your channels and bots. Answers the recurring questions for you, every time.
Lives in the community you already run. Handles the questions you stopped wanting to answer at 11pm.
Drops into the site you already have. Chat, search, or a full coach. No rebuild, no new login.
Connects to your tools, agents, and workflows through MCP. Your twin does the work, your stack stays the same.
Your twin will never make something up. When a question goes outside what you've actually said, it stops, asks you for a one-line reply, and learns. You answer once. The next thousand variants are handled forever.
“1,247 questions answered last week. 3 needed me. My audience never saw a guess.”
Maya, founding cohort
Does the framework work for SaaS with usage-based pricing?
Should I file the LLC in Wyoming if I'm based in NY?
Best CRM for a solo founder under $50/mo?
Twinly started as a service for small-business-owner friends: answer the customer questions only they could answer, and automate the business steps around those conversations without losing the judgment that made them good.
After enough builds, the pattern became clear. The process could become a product plus service: a high-quality twin that helps with audience conversations, customer follow-up, and repeated operating work for people who can get a ton of value from it.
If you have real expertise, a real audience or customer base, and more demand than you can personally handle, I'd love to talk. I read every email at borja@twinlyhq.com and reply within 24 hours.
We don't pretend to be the only option. We do think we're the only one with this set of trade-offs.
| What matters | Custom GPT | Hire an agency | Subscribe to Delphi | Twinly |
|---|---|---|---|---|
| Sounds like you | Sort of | Sort of | Sort of | |
| Refuses to hallucinate | Sort of | |||
| Ships on WhatsApp / ChatGPT / Claude | Sort of | |||
| You own your twin | ||||
| Support and quality | DIY | Varies | Self-serve unless $$$$ | Concierge, top-tier |
| Take rate on your revenue | 0% | 0% | ~20% | 0% |
| Total 3-yr cost | $0 + your time | $25K+ | ~$10,800 | $5,000 once |
Custom GPT works if you want a system-prompt-and-retrieval bot inside ChatGPT only. Agency builds work if you have $25K+ and 6 months. Delphi works if you want subscription pricing and don't mind a take rate. Twinly is the one-off you own.
One flat fee covers everything end to end. Research, ingest, training, manual polish, always-on support after launch, deployment to every channel you want. No subscription, no platform cut. You only cover the AI usage your twin actually consumes. Bring your own keys or let us run it.
Mid-tier alongside cohort program. Captures the lurkers.
Pay it once. The twin is yours. Run it for yourself, sell access to your audience, license it to companies. 100% of every dollar it earns is yours.
Build it. Ship it. Talk to it. If your twin doesn't sound like you in 14 days, every dollar back. Same business day. No clawback on anything you've shipped.
Still curious? Email borja@twinlyhq.com. We read every one.
Like you. We don't just stuff your transcripts into a generic model. We pull out your phrasing, your opinions, your frameworks, the little ways you start sentences, and bake all of it into how the twin replies. Most creators hit 90%+ on a blind voice test with their own audience.
If you've scrolled this far, you're either skeptical or sold. Both are fine.
Here's what I've learned after a year of building this: most creators don't have a content problem. They have a time problem. The audience grows, the inbox grows, the same question gets asked for the 200th time, and the back catalog quietly rots.
Twinly is one solution. It's not magic. It can replace many repeated steps your audience still expects from you, while leaving judgment, taste, and final calls in your hands.
We don't do volume. We build a small number of twins, very well. That means a kickoff call, a hand-polished build, and a team that stays on it after launch. Drop us a note any time. We act fast. Your twin keeps getting better; your calendar stays empty. Quality is the only thing we ship.
Founding cohort: 23 of 50 spots. $5,000 once, 14-day refund. If it doesn't sound like you, every dollar back.
Either way, I appreciate you reading.
